Inverse Rule of Gaming: Part I — The Theory

This is the first in a series of blog posts on a sensitive subject: The Inverse Rule of Gaming!

What is the Inverse Rule of Gaming you ask?  Well, I am here to tell you!  Let’s start with some basics.

The Inverse Rule of Gaming: The Theory

First, game designers and publishers have some idea about how “good” their game is going to be once it is released.  They have some knowledge of the quality of the materials, the quality and clarity of the rules, the overall presentation, the complexity of the game, the enjoyment of the game, etc.  Much like any economic “good” or “product” if you prefer, be it a car, a shovel, a song, a piece of art, or a board game, the producer of that good has some estimation of the overall quality.

Second, game designers and publishers seek to have their game as profitable as possible.  This is a business, and making profits allows game designers to eat and feed their families and game publishers to survive and grow.  Thus, game designers and publishers would like to sell as many units of their game as possible.

Third, marketing is one way to both inform and entice consumers to buy your product.  You must have an enticing message in order to lure in customers in a crowded marketplace.  This message can take many forms and contain any sort of information that might lure or convince a consumer to purchase the item.

Fourth, and here is a basic tenet of the board game industry: most of the consumers are male.  Yep, still the truth.  It is changing as more females have become board game consumers, and maybe someday there will be an equal number of male and female consumers.  But right now, this is not true, and in the past it has been even more lopsided.  If you haven’t been to a convention or visited a game store, check it out.  When my wife walks into a game store with me, the place still grinds to a halt as the male gamers turn to look.

Fifth, let’s combine a number of facts to arrive at this point: one way to market to males is to use female flesh.  Yep, throw a picture of a female, especially an attractive or undressed female, near your product advertising and bam! the male brain goes haywire.  Studies have shown that the male ability to do long-term planning drops and the need to satisfy a short-term interest goes up when men are exposed to such marketing.  Thus, should I spend $60 on that game when I need that money to pay bills quickly turns into “I got to buy it!” when a salacious picture appears next to or on the product.  There are many variations of this marketing trick: have actual women promote the product, using female voice-overs on radio, etc.

Sixth, the use of female flesh marketing often is utilized to cover up a lack of quality in a product.  Think of this tactic as a last resort.  If the producer cannot sell you on any particular quality of the product, there is still the possibility that they can get you to buy it by short-circuiting your brain with women.

If you do not believe me, surely you have seen the Game of War: Fire Age commercials with Kate Upton, right?!?

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Does that “armor” really look like it would protect Miss Upton in this battle?  And how many women engaged in Middle Ages combat anyway?  And even if they did, were they dressed like Miss Upton?  I don’t think so!

Now, mind you, I have never played Game of War: Fire Age even once.  But why would I?!?  Clearly they are trying to lure me in with a buxom blonde babe.  How good could the game actually be?

The Inverse Rule of Gaming: Definition

And this gets us to the point of this blog: the Inverse Rule of Gaming.  We can now clearly define it:

  • Definition: The more female flesh and/or salacious images used to market a board game/table-top game/RPG/war game/etc, the more likely the game is poor.

In other words, if a game gets marketed to the public using the “female flesh” marketing technique, there is a greater chance that the game is below average and that the marketing is intended to cover it up.

In my alter ego, in other words my non-gamer blog persona, I am a social scientist.  So…I will now turn to Science for answers!!!!!

Now I formulate a clear research hypothesis and null hypothesis:

  • H1 (my research hypothesis): The more salacious the advertising, the more likely the game is below average
  • H0 (the null hypothesis): The level of salacious advertising is not related to the quality of the game

This is indeed an important object of study.  In short, does the game industry follow the basic trend of other industries aimed at male consumption?  Does the Inverse rule hold or is the gaming industry different?

Next: Part II — The Research Design

In a forthcoming blog (Part II), I outline my research method to operationalize my variables (salaciousness and quality) and my sampling method to collect my data.  In Part III, I present some initial findings.  In Part IV, I complete the entire analysis and present my final conclusions.

Be there or be square!

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5 Video Games / Xbox One games that I am playing right now

While I really love board games, RPGs, card games, etc, I also like to play video games on my Xbox One.  So what games am I playing right now, you ask?  Well here is the run down!

1 – Elite Dangerous

I really love space games.  I also love sandbox games.  Elite Dangerous is both!  You have the entire galaxy to fly around in, over 4 billion solar systems.  You can outfit a ship for exploring (I own an Asp Explorer for that purpose) and fly out into unknown space, discovering whatever you find there.

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View from back of my Asp Explorer.  A Type F star as seen from a planet with rings.

You can also build ships for trading (I have a Python for that), piracy, bounty hunting, mining, etc.  Absolute freedom.  You can play for 5 minutes or 5 hours and not run into another real human.  Or, you can stay inside the populated “bubble” (about 300 or so light years in diameter around Sol) and then you will run into plenty of other players.  Hint: someone of them are going to attack you just for fun–that’s the “Dangerous” part of the game.

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My SRV on a rocky moon, looking towards a gas giant with its rings almost parallel to the milky way.  I was something like 1,000 lightyears out, so the milky way pointed my way back to civilization.  Most of the game is in first-person, but there is a camera suite that you use to “zoom” out of your vehicles and take pictures.

And super fun is dropping your Surface Recon Vehicle (SRV) onto a planet or moon and jamming around looking for stuff to mine.  If you want, you can spend the entire game roaming around just a few planets–or you can travel the 27,000 lightyears to the center of the galaxy.  It’s your choice.  Make the game whatever you want of it.  There is a subtle story in the background (which I think is about to get even better with an alien invasion of the galaxy) and players can take part in community missions to further the story.

Elite Dangerous is also a spaceship sim.  You can use a landing computer, but really the game is much more fun without it.  The first time I tried to land on a space station (think of a giant rotating 12-sided die with a small slit on side that ships fly in and out of) I smashed against the outside of the station.  The next few times I tried to land I wiped out everything in sight.  But once you get the hang of flying (and landing!) your ship, the things that you can do with the flight simulator part of the game is quite awesome (e.g. flying through rings of asteroids).

Last hint: watch out for the white dwarf stars–they will trap you in their gravity well and not let go.  I hate those White Dwarfs!

2 – Minecraft

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One of my recent underground discoveries–an abandoned mineshaft that I am excavating.

Okay, everybody plays this game so I really don’t need to say much about it.  Gigantic, open sandbox where you can play in survival mode or creative mode.  You can dig up ore, build gigantic structures, or just walk around and fall into lava.  Whatever you want to do, Minecraft lets you do it.  Playing Minecraft is also like putting together Legos or doing a jigsaw puzzle–its strangely meditative.  And again, a game that you can play for 5 minutes or 5 hours based on how much free time you have.  I have a wife and two kids, so I think you are getting the gist that I like games that don’t have long, complicated missions or lack “save” points, because I am never sure how much time I have got to play games. Minecraft can be played by all ages–so if for some reason you have been living under a rock and haven’t yet tried Minecraft, you really need to run, not walk, to your console and download it today. Tell Mojang/Microsoft that Neal sent you.

 

3 – Fallout Shelter

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It’s a sim based on the popular Fallout series of games.  You have to manage food, water, and power for your vault dwellers while avoiding numerous dangers: fires, radroaches, deathclaws, etc.  You can even re-name all your dwellers (here is a hint: I have renamed all 200 of mine and their names are not fit for prime time, I won’t put any examples here, you never know if a kid might be reading this blog!).  Anyway, you can send your dwellers on missions outside the vault to collect valuable weapons, armor and crafting junk.  Again, another game that you can save at any point and play at your own pace.  Oh, and the dwellers say the most hilarious things, so be sure to zoom in on them and eavesdrop their conversations.

 

4 – Star Wars Battlefront

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Okay, everybody likes Star Wars.  So what could be more cool than running around in a MMoG fighting battles on Endor, Hoth, the Death Star, etc?  I personally like the Battle Squadron multiplayer–it’s space ship battle in X-wings, Tie Fighters, etc.  Literally, I have not run across another player better than me in the sky–I am a killer, particularly in a Tie Interceptor (i.e. Darth’s Vader vehicle).  Anyway, back on the ground you can fight battles from the movies and even find “Hero Pick Ups” to become Luke, Darth, Chewy, Han, Leia, Greedo, Boba Fett, Jyn, etc.  It’s not an overly detailed or exact shooter simulation, but then again it’s not suppose to be.  It’s Star Wars–and that’s where the fun is.  If you ever wanted to operate a gigantic AT-AT and blast those pesky rebels into oblivion or go stomping around in a Chicken Walker (AT-ST) and crushing the rebellion under your metallic feet, this game is for you.  Trust me–nothing more fun than squishing rebels!

5 – Dead or Alive 5 Last Round

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When I feel like some simple one-on-one combat, it’s DOA5LR that I turn to.  Quick battles, tons of outfits for the guys and gals of DOA, and the difficulty can be customized from absurdly easy (i.e. the AI characters rarely attack and defend) to ridiculously hard (i.e. good luck even getting in a single hit) and everything in between.  It’s fun and mindless.

Till next time, Make Mine Marvel!